Welcome to my words
I’ve worked for Fortune 500 companies, small businesses, startups, and standout clients to develop, refine, and elevate their content.
No need is too small — or too complex.
Featured Work
The friendliest ghost
I serve as a thought leadership partner for C-suite leaders across multiple surfaces. I work to distill, translate, and honor the voice and essence of those I partner with, often doing due diligence by ‘digitally shadowing’ and deeply researching their previous work and current passion points to meet the mark. Commitment to meticulous research and humility allows me to be thoughtful conduit to everyone I serve.
Sound strategy. Stellar stories.
Solid research, real results
BetterUp content made me (and the company) better. The pieces you'll see here are the result of months of research, interviews, and partnership with PhDs and data analysts, and were packaged countless times to be distributed on the web, in user documentation, on social media, in sales enablement materials, or in video content. They are still packing a punch well after my tenure concluded, driving traffic to our blog, and bringing in enterprise clientele focused on harnessing the growth potential of their workplaces.
Self-taught storytelling
To make this project happen I learned how to shoot in manual, edit my own photography, and tell the story of Durham, North Carolina through the voices of those who know it best: our locals. We used those vignettes to spotlight culturally relevant partners to make community connections that increased visitation and bolstered awareness of our city in the state and region.
That project (as would any foundational reassessment of brand purpose) required humility, listening, and a willingness to have those who know their needs best be centered. I worked closely with Discover Durham’s CEO and VP of Marketing and Partnerships to conduct focus groups and social listening initiatives to bring in both qualitative and quantitative data to iterate every step of the way.
Elevating brands from abroad
I’ve been the lead content strategist and copywriter for four companies going through rebrands. I took that experience to executive coach Sope Agbelusi (based in London) whose site, Mindset Shift, needed a copy refresh from end-to-end as part of his business rebrand. From the homepage to his bio and key offerings to diverse executives and companies, I used sound best practices and content strategy to drive prospective clients through the funnel to seek his services. We did it all with a half-day time zone difference, too (and I can attest that my deadline adherence is strict, especially for my international clients)!
More projects
Work with me, here!
No, seriously, let’s do this thing.
Do you have a dream deliverable you’d like to see come to life? A collaborative content project you need consultation on?
Drop me a line — let’s connect in real time with a free 20-minute consult to determine your needs.
